Let’s get right to it, shall we? I’ve been in business for 14 years and have seen all levels of shitty behavior, from my own, to employees and contractors, to clients. It will drive you crazy, and to deal with it, you have to have standards for the level and amount of shittiness you will […]
Author Archives: Emily Lonigro
Emily is the founder and president of LimeRed, a design firm working in social impact that is both a Certified B Corporation and Certified Woman owned. She founded LimeRed in 2004 with a plan to prioritize high-quality design, user experience, and meaningful social impact. She has more than 20 years of experience in business, which spans design, sales, operations, user experience, branding, marketing and strategy in both online and offline programs for multinational corporations, nonprofits, universities, startups, and consumer brands. LimeRed has won awards for three consecutive years for governance and changemaking.
Emily mentors at 1871 and SAIC, and has two written two books with her partner Demetrio Maguigad: Branding for Changemakers, and New Brand Guideline Standards for Social Impact Entrepreneurs. Her third as a editor and designer will be released this fall: From Like to Love: A Social Media Strategy Guide for Smart, Emerging, and Impactful Brand. She and Demetrio also write and produce HumanSense, a podcast about the spark that compels us to do the thing that has never been done before.